Palexy

Established in 2019, Palexy emerged as a leading technology company dedicated to empowering physical retailers in Vietnam. Their innovative solutions leverage cutting-edge computer vision and AI algorithms to provide clients with a comprehensive understanding of customer behavior and staff performance. Palexy's core strength lies in its ability to harness data from diverse sources, including surveillance camera feeds, point-of-sale (POS) systems, promotional calendars, and even weather reports. This comprehensive data collection is then meticulously analyzed and transformed into actionable insights presented through user-friendly dashboards. These insights equip business owners with the knowledge required to make data-driven decisions that optimize operations and drive sustainable growth.

Palexy recognizes the immense potential of Vietnam's retail sector, fueled by a young demographic, a burgeoning middle class, and a robust GDP. However, they acknowledge that many traditional retailers have plateaued in terms of productivity despite exhausting conventional optimization methods. Others grapple with challenges related to expansion strategies, marketing effectiveness, and declining customer traffic. Palexy introduces a paradigm shift within the retail landscape by promoting a data-centric approach to business management. Their powerful AI-powered tools empower retailers to achieve their goals by providing invaluable insights into customer behavior, staff performance, and broader market trends.

Palexy distinguishes itself from competitors through its unique blend of technological prowess and practical retail expertise. Their consultant team boasts extensive experience in high-level retail positions, allowing them to provide clients with actionable and practical guidance tailored to their specific needs. Furthermore, Palexy operates strictly within the B2B space, demonstrating an unwavering commitment to supporting retailers throughout their journey. Their dedication extends beyond simply providing technology; they closely monitor client progress and offer ongoing support to ensure successful implementation and maximum benefit from their AI-powered solutions. With a laser focus on becoming the leading digital partner for Vietnamese retailers, Palexy is poised to bridge the gap between physical and online retail, paving the way for a truly omnichannel future for its clients.

Palexy raised $1 million in the seed round of financing led by Do Ventures and Access Ventures