PangoCDP

PangoCDP is a pioneering B2B platform based in Vietnam, designed to empower businesses with a robust suite of social communication tools and mini-apps, all supported by a powerful customer data platform (CDP). This innovative combination allows businesses to better understand their customer base and drive highly personalized interactions, helping companies foster deep customer loyalty in an increasingly competitive market. By integrating social communication with customer insights, PangoCDP enables companies to maximize their customer relationships and tailor their outreach in effective, data-driven ways.

Since its launch, PangoCDP has introduced the concept of the “Master Channel,” encouraging businesses to enhance customer engagement within channels that are already familiar to their customers. Through a strategic partnership with Zalo, one of Vietnam’s largest messaging platforms, PangoCDP offers a seamless environment for businesses to connect with and serve customers, leveraging Zalo’s extensive user base, which covers over 85% of the Vietnamese population. With this collaboration, PangoCDP allows businesses to reduce customer acquisition costs, reach a larger audience, and enhance user experience through a suite of tools, solutions, and mini-apps designed for customer outreach, acquisition, engagement, and transaction.

PangoCDP has rapidly gained traction in Vietnam, supporting over 120 leading enterprises across sectors like FMCG, pharmaceuticals, F&B, and retail. Industry giants such as Nutifood, Highlands Coffee, CellPhoneS, and Coca-Cola have chosen PangoCDP to transform their customer interactions and engagement strategies. With its innovative approach and strong local partnerships, PangoCDP continues to grow, enhancing its platform capabilities and contributing to the digital evolution of customer engagement in Vietnam.

In October 2024, the company successfully closed its seed funding round, raising $1.5 million. Investors are Kairous Capital and CyberAgent Capital.