BlokID secures $1.25M to shield digital ads with privacy tech

BlokID, a blockchain-based platform, lets advertisers verify ad campaigns and assure user privacy through one-click integration with major platforms like Google and Facebook. Bonded privacy insurance adds an extra layer of protection.

BlokID, a Vietnamese startup pioneering privacy protection in digital advertising, has secured US$1.25 million in seed funding from Ascend Vietnam Ventures and AppWorks. This investment will fuel BlokID's product development, user acquisition, and market expansion, culminating in its official launch by Q2 2024.

BlokID leverages blockchain technology to establish an independent and tamper-proof record of truth in the digital advertising realm. Its user-centric solutions include:

• Google Analytics plug-ins: Granting users enhanced control and transparency over their data.

• Financial Identity features: Safeguarding sensitive financial information.

Founded in July 2023, BlokID addresses three critical challenges:

1. Ad Attribution: Verifying ad campaign effectiveness and identifying discrepancies in reported data.

2. Privacy Insurance: Utilizing blockchain timestamps to instantly notify users of any unauthorized access to their information.

3. GA4 Transparency: Democratizing access to event-level data within Google Analytics.
   

Recent high-profile data breaches and lawsuits have underscored the severity of privacy violations and their hefty consequences. Brands are allocating significant resources to brand safety measures to protect their reputation and maintain user loyalty.

BlokID proactively prevents breaches by providing immediate alerts to clients regarding any third-party access to their data. This empowers brands and agencies to build and sustain trust with their customers.

"In an era where digital advertising faces unprecedented challenges, BlokID emerges as a beacon of hope," says Binh Tran, General Partner at AVV. "They tackle not only the complexities of ad attribution but also navigate the ever-evolving landscape of privacy regulations."

BlokID's innovative approach positions it as a frontrunner in the quest for a more secure and transparent digital advertising ecosystem. Its upcoming launch promises to reshape the industry by prioritizing user privacy and building trust between brands, consumers, and data platforms.